User Research Projects

Thank you for taking the time to explore Fresh Baladi Your feedback and insights are highly valuable - whether about design , user experien

About the projectThis project is a content audit of the desktop version of Booking.com. It focused on two key screens: the homepage and the

FOURm - Case StudyA sustainable strength training platform for people tired of the yo-yo fitness cycle Landing Page UI/UX & Copywriting for

This project focuses on understanding the motivations and challenges of a core user group on a mobile social media platform facing a decline

Designing the User persona for the PressurePal Health app involved placing the user at the core of the product experience — the goal was to

Platform: Social Media App Device: Mobile Research Methodology : Conducted short interviews with a small group of potential users (friends a

PersonaPersona Name: Alex Rivera Job Title: Marketing Coordinator (Age: 28, Tech-savvy millennial with variable income, frequent online sho

Objective: Design a detailed customer journey for Nadim, an aspiring solo startup founder, to help BDD better understand and optimize the fo

Identifying Core Problems, Generating Insights and more.

Created a user persona for a social media platform. I asked the following questions and used the feedback to create the user persona: Bio:

A UX research case study on boosting engagement in a social media platform. Includes personas, research insights, and recommendations for im

The TripMate social media application has seen low user engagement in the months after its launch. By doing UX research and developing a use

Took some liberties for the purpose of providing some real suggestions for improving Uxcel. Tools used🏷️ Keyword downloader (Google Chrome

Project OverviewThis customer journey mapping project demonstrates practical application of service design methodology to improve co-working

Instagram, one of the world’s leading social media platforms, has faced challenges in sustaining user engagement despite its massive user ba

Designing the customer journey for the Budget Management Dashboard involved placing the user at the core of the product experience — especia

This project explored why engagement has dropped post-launch for a mobile-first photo-sharing social media platform in Europe. To guide pote

Project OverviewTo understand the reasons behind Instagram’s declining user engagement, I began with secondary research. I reviewed insights

NextChamps is an interactive EdTech platform designed to make online learning more engaging for students and more transparent for parents. W

Why Instagram?As an Instagram user myself, I wanted to explore how other user personas feel and experience the social media app. Some of th

ScenarioAs a UX designer for the social media Bluesky, I’m doing an observation about the reason behind decline in user engagement. I’m gath

Social Network Mobile Application ( Persian Language ).

Maya has been a freelance designer for over a decade, working with small businesses and startups. She needs a flexible yet professional spac

This quantitative survey is purpose-built in Google Forms to gather reliable, actionable data about how Stockholm residents use on-demand me

PreambleI gave myself the opportunity to experiment with a range of AI tools to explore how they might support early-stage UX research; spec

IntroductionSocial media platforms thrive on user engagement, but what happens when that engagement starts to decline? In this project, I st

Disclaimer - I have used AI (ChatGPT) as a key tool in the research and creation of these personas as part of my own learning and use of the

Bluesky is a up-and-coming alternative to X/Twitter. This user persona reflects a content creator/influencer, who are usually high impact us

VisitScotland.com content audit The process: Select a travel platform - Visitscotland.com Determine the platform objective : Inspire touri

IntroductionBotswana’s Water Utilities Corporation (WUC) provides water services through two primary billing models: postpaid (traditional b

I conducted a content audit of Booking.com's mobile booking flow, focusing on 7 types of content across the user journey. The 3 highest-prio

Medicine and Healthcare Mobile Application ( Persian Language ).

Process Define the company - Who are they Review - SWOT analysis of the company Review competitors - SWOT analysis of WeWork, Workbar and CO

Research Insights & ChallengesInsights:Passive users are demotivated by content overload and algorithm noise Active creators want more visib

1. Platform & Device TypePlatform Chosen: Booking.com (https://www.booking.com/) Device Type: Mobile Website (Smartphones, as they are the m

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RationalePlatform & DevicePlatform: TikTok Device: Android Market: Brasil. Project PreparationThe project began with the systematic organiz

🔍 Research & Analysis Process for ENVNT.COTo understand how ENVNT.CO performs in the coworking market, I followed a structured research and

As a UI/UX designer, I’ve always been eager to learn new skills. But every time I enrolled in an online course, it felt like my phone conspi

I am a UX designer tasked with creating a digital planner designed specifically for women to help them plan their lives around their menstru

Based on research findings, I created three detailed user personas that represent distinct audience segments: Sara, the Trend Follower (prof

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Customed Villa Design Services ( Dashboard , Landing Page , Weblog ). A comprehensive and specialized platform for the custom design of vill