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The TripMate social media application has seen low user engagement in the months after its launch. By doing UX research and developing a user persona, I aim to reverse these trends and set the app up for success by addressing user pain points and frustrations.

Tools used

Figma
Adobe Photoshop

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2 reviews


You’ve got a solid foundation: a relatable persona, focused research, and actionable design ideas. To level up, add richer storytelling, secondary persona or person(s), With a bit more detail on research findings, some visuals to highlight them as well


This is one great example of a pitch-ready deck. Thanks to you I feel a bit insecure about my submission haha


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