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Build your professional portfolio with real-world projects

Level up with hands-on design, PM, and AI projects — craft work you’re proud of and get expert feedback from a global, professional community.

marketing-banner-briefs-v4
Create a Customer Journey Map brief
Brief

Create a Customer Journey Map

Test your ability to identify user pain points and ideate solutions through customer journey mapping.
Build a Product Roadmap brief
Brief

Build a Product Roadmap

Create a comprehensive product roadmap for a new SaaS solution that aligns user needs with business objectives.
Design Ethical and Inclusive Experience brief
Brief

Design Ethical and Inclusive Experience

Demonstrate your understanding and application of inclusive design principles by designing an e-commerce page.
Write a Product Retention Strategy brief
Brief

Write a Product Retention Strategy

Develop a retention strategy to keep users engaged on a social media app and reduce churn over time.
Write Engaging Website Copy  brief
Brief

Write Engaging Website Copy

Test your copywriting skills by crafting copy for a high-converting landing page.
Compose a Feature Prioritization Plan brief
Brief

Compose a Feature Prioritization Plan

Define and prioritize features for an e-commerce platform to enhance the shopping experience and drive conversions.
Design a Responsive Landing Page brief
Brief

Design a Responsive Landing Page

Demonstrate your understanding of responsive web design by creating a landing page for desktop, tablet, and phone devices.
Build a Feature Experimentation Plan  brief
Brief

Build a Feature Experimentation Plan

Design an experimentation plan to test a new feature aimed at accelerating user growth.
Create a UX Research Survey brief
Brief

Create a UX Research Survey

Test your ability to create effective UX research surveys and gather data about your target audience.
Develop a Freemium vs. Paid Model Strategy  brief
Brief

Develop a Freemium vs. Paid Model Strategy

Determine the optimal monetization strategy for a new mobile game by comparing freemium and paid models.
Create a High-Impact Landing Page brief
Brief

Create a High-Impact Landing Page

Put your content strategy skills to the test by designing a landing page that converts.
Define Product Metrics brief
Brief

Define Product Metrics

Design a metrics framework that measures both engagement and business outcomes for a mobile fitness app.
Implement a Dark Mode Design brief
Brief

Implement a Dark Mode Design

Test your interactive and visual design skills by designing a mobile UI with a light and dark mode.
Plan A/B Test for the Onboarding Flow brief
Brief

Plan A/B Test for the Onboarding Flow

Design an A/B test to optimize the onboarding flow and increase profile completion rate for a dating app
Design a Checkout Page brief
Brief

Design a Checkout Page

Put your wireframing and interaction design skills to the test by designing a checkout flow for an e-commerce platform.
Write UX Copy for Push Notifications brief
Brief

Write UX Copy for Push Notifications

Demonstrate your UX writing skills by writing succinct, useful, and actionable push notification copy.
Develop a User Persona brief
Brief

Develop a User Persona

Showcase your research and analytical skills by carrying out user study and building a user persona.
Design a 404 Error Page brief
Brief

Design a 404 Error Page

Showcase your skills in designing a succinct, useful, and inclusive 404 error page that is in line with a brand voice and style.
Plan a Workshop for a Design Team brief
Brief

Plan a Workshop for a Design Team

Put your planning, organization, and leadership skills to the test by building a comprehensive workshop facilitation plan.
Conduct a Content Audit brief
Brief

Conduct a Content Audit

Conduct a content audit to optimize your website and improve conversions.
 Conduct a Heuristic Analysis brief
Brief

Conduct a Heuristic Analysis

Conduct a heuristic evaluation of a site to demonstrate and practice your user research skills.
Create a Typography System brief
Brief

Create a Typography System

Use your typography knowledge to create a typography system for the entertainment industry that reflects the brand image.
Wireframing for Video Streaming Service brief
Brief

Wireframing for Video Streaming Service

Showcase your ideation and creativity by crafting interactive wireframes.
Create a Color System brief
Brief

Create a Color System

Develop your skills in creating a color system that resonates with your audience and effectively communicates the product's message.
Accessible Signup Form for SaaS Platform brief
Brief

Accessible Signup Form for SaaS Platform

Leverage your knowledge of WCAG requirements and design a login/signup form accessible for all users, including people with disabilities.
Create an Empathy Map brief
Brief

Create an Empathy Map

Demonstrate your empathy skills by building an empathy map based on user research.
Create a Landing Page brief
Brief

Create a Landing Page

Put your content strategy skills to the test by designing a landing page that converts.
 Design an Analytical Dashboard for Mobile brief
Brief

Design an Analytical Dashboard for Mobile

Demonstrate your interaction design and content strategy skills by designing an analytical dashboard for a mobile platform.
Design an Empty State Page brief
Brief

Design an Empty State Page

Showcase your skills in designing succinct and useful empty state pages that are in line with a brand voice and style.
 Design a Pricing Page brief
Brief

Design a Pricing Page

Leverage your content design expertise to craft a user-friendly and easily navigable pricing page.
Design a Password Reset Page brief
Brief

Design a Password Reset Page

Leverage your UI/UX design expertise to engineer a seamless reset password flow.
Design a Product Catalog Page brief
Brief

Design a Product Catalog Page

Harness your content strategy and UI skills to craft an intuitive e-commerce catalog page.
Design a Button System brief
Brief

Design a Button System

Demonstrate your visual design skills by creating a button system for Tech.
Design a Mobile Onboarding Flow brief
Brief

Design a Mobile Onboarding Flow

Test your interaction design and mobile design skills by crafting an onboarding flow.
Design a Profile Page brief
Brief

Design a Profile Page

Deepen your analytical and UI design skills by creating a profile page for hiring.
Design an Analytical Dashboard brief
Brief

Design an Analytical Dashboard

Showcase your user research and content strategy skills by designing a dashboard for the health & wellness industry.
Design a Settings Page for Mobile brief
Brief

Design a Settings Page for Mobile

Showcase your information architecture and content strategy skills by crafting a settings page for mobile.
Craft a Product Vision and Strategy  brief
Brief

Craft a Product Vision and Strategy

Define a bold product vision and strategy for launching an innovative education app.
Align Personas with the Value Proposition brief
Brief

Align Personas with the Value Proposition

Create data-informed user personas and align product features to deliver targeted value propositions for each key segment.
Develop a Tech Debt Improvement Strategy brief
Brief

Develop a Tech Debt Improvement Strategy

Develop a focused technical debt improvement strategy that balances system stability with continued feature delivery.
Write Technical Feature Specifications brief
Brief

Write Technical Feature Specifications

Draft the technical specs for a feature aimed at enhancing user engagement
Create a Stakeholder Communication Plan  brief
Brief

Create a Stakeholder Communication Plan

Create a comprehensive stakeholder communication plan for a successful payment gateway launch

FAQs

What are Uxcel Briefs?
Uxcel Briefs are hands-on, real-world project challenges designed to help learners apply their skills in practical product scenarios. Each Brief simulates a situation you might encounter in a modern product team—requiring critical thinking, creativity, and user-focused solutions.

Briefs cover a variety of topics aligned with Uxcel’s six core skill categories: UX Research, Visual Design, Interaction Design, Content Strategy, Product Thinking, and Leadership. They include a clear scenario, task, recommended tools, and curated resources to guide your approach. By completing a Brief, you can sharpen your problem-solving skills, grow your portfolio, and receive expert feedback from mentors.

Who are Uxcel Briefs for?
Anyone looking to strengthen their product thinking and communication skills can benefit from Briefs. While they're especially useful for designers, they’re also valuable for product managers, researchers, content strategists, and aspiring professionals who want to learn how to break down product challenges and present thoughtful solutions.

How do I earn a high score on a Brief?
Start by studying the scenario and completion criteria closely. Uxcel provides relevant lessons and resources to help you prepare before diving into the challenge. Treat each Brief like a real-world project: brainstorm ideas, consider multiple approaches, and test your decisions.

Strong submissions typically go through multiple iterations and demonstrate both problem-solving and attention to detail. You’ll also improve faster by reflecting on mentor feedback, identifying patterns in your mistakes, and applying those lessons to future projects.

How can I submit a Brief?
Anyone can access and complete Briefs, but only Pro members can submit their work for professional feedback from Uxcel mentors. If you're not a Pro member, you can still work on the Brief and seek feedback from peers or within the Uxcel community.

When submitting a Brief, you'll upload a showcase image, give your project a name, and write a brief description. For tips on effective submissions, check out our best practices here.

Who reviews my Brief submission?
Submitted Briefs are reviewed by Uxcel Mentors—experienced professionals from top companies who offer clear, actionable feedback. In addition, your project will be published to the Showcase page, where community members can comment, like, and offer their own perspectives. This peer engagement helps simulate a real-world design review process.

How long does it take to get feedback?
Mentor reviews typically arrive within 24–48 hours after submission. The more active your Brief is—through likes and community engagement—the more visible it becomes on the Showcase page.

Pro tip: Share your submission with your network to increase visibility and feedback. Our algorithm takes likes and reviews into account when ranking projects on the Showcase page.

Can I redo a Brief or submit more than once?
Yes! Briefs are built for practice and improvement. You can revisit the same Brief to iterate on your previous work or try a different approach. Submitting multiple times helps reinforce learning, build confidence, and track your growth over time.

Do Briefs help me build a portfolio?
Absolutely. Each completed Brief can serve as a portfolio project that demonstrates your ability to think through problems, craft user-centered solutions, and communicate your process. It’s a great way to showcase your skills to hiring managers or teammates in a credible, structured format.