Briefs
Brief
Create a Customer Journey Map
Test your ability to identify user pain points and ideate solutions through customer journey mapping.
Brief
Build a Product Roadmap
Create a comprehensive product roadmap for a new SaaS solution that aligns user needs with business objectives.
Brief
Design Ethical and Inclusive Experience
Demonstrate your understanding and application of inclusive design principles by designing an e-commerce page.
Brief
Write a Product Retention Strategy
Develop a retention strategy to keep users engaged on a social media app and reduce churn over time.
Brief
Write Engaging Website Copy
Test your copywriting skills by crafting copy for a high-converting landing page.
Brief
Compose a Feature Prioritization Plan
Define and prioritize features for an e-commerce platform to enhance the shopping experience and drive conversions.
Brief
Design a Responsive Landing Page
Demonstrate your understanding of responsive web design by creating a landing page for desktop, tablet, and phone devices.
Brief
Build a Feature Experimentation Plan
Design an experimentation plan to test a new feature aimed at accelerating user growth.
Brief
Create a UX Research Survey
Test your ability to create effective UX research surveys and gather data about your target audience.
Brief
Develop a Freemium vs. Paid Model Strategy
Determine the optimal monetization strategy for a new mobile game by comparing freemium and paid models.
Brief
Create a High-Impact Landing Page
Put your content strategy skills to the test by designing a landing page that converts.
Brief
Define Product Metrics
Design a metrics framework that measures both engagement and business outcomes for a mobile fitness app.
Brief
Implement a Dark Mode Design
Test your interactive and visual design skills by designing a mobile UI with a light and dark mode.
Brief
Plan A/B Test for the Onboarding Flow
Design an A/B test to optimize the onboarding flow and increase profile completion rate for a dating app
Brief
Design a Checkout Page
Put your wireframing and interaction design skills to the test by designing a checkout flow for an e-commerce platform.
Brief
Write UX Copy for Push Notifications
Demonstrate your UX writing skills by writing succinct, useful, and actionable push notification copy.
Brief
Develop a User Persona
Showcase your research and analytical skills by carrying out user study and building a user persona.
Brief
Design a 404 Error Page
Showcase your skills in designing a succinct, useful, and inclusive 404 error page that is in line with a brand voice and style.
Brief
Plan a Workshop for a Design Team
Put your planning, organization, and leadership skills to the test by building a comprehensive workshop facilitation plan.
Brief
Conduct a Content Audit
Conduct a content audit to optimize your website and improve conversions.
Brief
Conduct a Heuristic Analysis
Conduct a heuristic evaluation of a site to demonstrate and practice your user research skills.
Brief
Create a Typography System
Use your typography knowledge to create a typography system for the entertainment industry that reflects the brand image.
Brief
Wireframing for Video Streaming Service
Showcase your ideation and creativity by crafting interactive wireframes.
Brief
Create a Color System
Develop your skills in creating a color system that resonates with your audience and effectively communicates the product's message.
Brief
Accessible Signup Form for SaaS Platform
Leverage your knowledge of WCAG requirements and design a login/signup form accessible for all users, including people with disabilities.
Brief
Create an Empathy Map
Demonstrate your empathy skills by building an empathy map based on user research.
Brief
Create a Landing Page
Put your content strategy skills to the test by designing a landing page that converts.
Brief
Design an Analytical Dashboard for Mobile
Demonstrate your interaction design and content strategy skills by designing an analytical dashboard for a mobile platform.
Brief
Design an Empty State Page
Showcase your skills in designing succinct and useful empty state pages that are in line with a brand voice and style.
Brief
Design a Pricing Page
Leverage your content design expertise to craft a user-friendly and easily navigable pricing page.
Brief
Design a Password Reset Page
Leverage your UI/UX design expertise to engineer a seamless reset password flow.
Brief
Design a Product Catalog Page
Harness your content strategy and UI skills to craft an intuitive e-commerce catalog page.
Brief
Design a Button System
Demonstrate your visual design skills by creating a button system for Tech.
Brief
Design a Mobile Onboarding Flow
Test your interaction design and mobile design skills by crafting an onboarding flow.
Brief
Design a Profile Page
Deepen your analytical and UI design skills by creating a profile page for hiring.
Brief
Design an Analytical Dashboard
Showcase your user research and content strategy skills by designing a dashboard for the health & wellness industry.
Brief
Design a Settings Page for Mobile
Showcase your information architecture and content strategy skills by crafting a settings page for mobile.
Brief
Craft a Product Vision and Strategy
Define a bold product vision and strategy for launching an innovative education app.
Brief
Align Personas with the Value Proposition
Create data-informed user personas and align product features to deliver targeted value propositions for each key segment.
Brief
Develop a Tech Debt Improvement Strategy
Develop a focused technical debt improvement strategy that balances system stability with continued feature delivery.
Brief
Write Technical Feature Specifications
Draft the technical specs for a feature aimed at enhancing user engagement
Brief
Create a Stakeholder Communication Plan
Create a comprehensive stakeholder communication plan for a successful payment gateway launch
FAQs
What are Uxcel Briefs?
Uxcel Briefs are hands-on, real-world project challenges designed to help learners apply their skills in practical product scenarios. Each Brief simulates a situation you might encounter in a modern product team—requiring critical thinking, creativity, and user-focused solutions.
Briefs cover a variety of topics aligned with Uxcel’s six core skill categories: UX Research, Visual Design, Interaction Design, Content Strategy, Product Thinking, and Leadership. They include a clear scenario, task, recommended tools, and curated resources to guide your approach. By completing a Brief, you can sharpen your problem-solving skills, grow your portfolio, and receive expert feedback from mentors.
Briefs cover a variety of topics aligned with Uxcel’s six core skill categories: UX Research, Visual Design, Interaction Design, Content Strategy, Product Thinking, and Leadership. They include a clear scenario, task, recommended tools, and curated resources to guide your approach. By completing a Brief, you can sharpen your problem-solving skills, grow your portfolio, and receive expert feedback from mentors.
Who are Uxcel Briefs for?
Anyone looking to strengthen their product thinking and communication skills can benefit from Briefs. While they're especially useful for designers, they’re also valuable for product managers, researchers, content strategists, and aspiring professionals who want to learn how to break down product challenges and present thoughtful solutions.
How do I earn a high score on a Brief?
Start by studying the scenario and completion criteria closely. Uxcel provides relevant lessons and resources to help you prepare before diving into the challenge. Treat each Brief like a real-world project: brainstorm ideas, consider multiple approaches, and test your decisions.
Strong submissions typically go through multiple iterations and demonstrate both problem-solving and attention to detail. You’ll also improve faster by reflecting on mentor feedback, identifying patterns in your mistakes, and applying those lessons to future projects.
Strong submissions typically go through multiple iterations and demonstrate both problem-solving and attention to detail. You’ll also improve faster by reflecting on mentor feedback, identifying patterns in your mistakes, and applying those lessons to future projects.
How can I submit a Brief?
Anyone can access and complete Briefs, but only Pro members can submit their work for professional feedback from Uxcel mentors. If you're not a Pro member, you can still work on the Brief and seek feedback from peers or within the Uxcel community.
When submitting a Brief, you'll upload a showcase image, give your project a name, and write a brief description. For tips on effective submissions, check out our best practices here.
When submitting a Brief, you'll upload a showcase image, give your project a name, and write a brief description. For tips on effective submissions, check out our best practices here.
Who reviews my Brief submission?
Submitted Briefs are reviewed by Uxcel Mentors—experienced professionals from top companies who offer clear, actionable feedback. In addition, your project will be published to the Showcase page, where community members can comment, like, and offer their own perspectives. This peer engagement helps simulate a real-world design review process.
How long does it take to get feedback?
Mentor reviews typically arrive within 24–48 hours after submission. The more active your Brief is—through likes and community engagement—the more visible it becomes on the Showcase page.
Pro tip: Share your submission with your network to increase visibility and feedback. Our algorithm takes likes and reviews into account when ranking projects on the Showcase page.
Pro tip: Share your submission with your network to increase visibility and feedback. Our algorithm takes likes and reviews into account when ranking projects on the Showcase page.
Can I redo a Brief or submit more than once?
Yes! Briefs are built for practice and improvement. You can revisit the same Brief to iterate on your previous work or try a different approach. Submitting multiple times helps reinforce learning, build confidence, and track your growth over time.
Do Briefs help me build a portfolio?
Absolutely. Each completed Brief can serve as a portfolio project that demonstrates your ability to think through problems, craft user-centered solutions, and communicate your process. It’s a great way to showcase your skills to hiring managers or teammates in a credible, structured format.