Write Engaging Website Copy
Test your copywriting skills by crafting copy for a high-converting landing page.
The scenario
Use the scenario to understand the project context and what you’ll be working on.
You are a UI designer at a fitness startup, which could be a fitness studio, an online fitness program, or fitness coaching. The company's objective is to convert landing page visitors into loyal customers.
Details
Your task
Here’s what you need to do for your project:
- Select a fitness platform for your design and copy.
- Create a simple, single-page landing page.
- Write compelling copy for the landing page, aimed at motivating visitors to take a primary action.
- Describe the thought process behind your copywriting approach.
- Use the provided mobile or desktop templates to showcase your designs.
- Bonus points for presenting an interactive prototype of the landing page.🏆
Instructions
Read the instructions to ensure your project receives maximum visibility.
- You can edit your project at any time.
- Remember to share your submission with your community. The more reviews and views it receives, the quicker it will be seen by Uxcel Mentors.
- After submitting your project, consider reviewing others' projects. This can enhance your project's discoverability.
- Ensure you only submit your own work.
Evaluation criteria
Your project will be evaluated using the following criteria:
Content — Does the content serve its purpose, have high quality, and contribute to the full functionality of the project?
Clarity — Does the copy communicate the intended message clearly and effectively?
Visual design — Do designs effectively engage the user through strategic use of color, typography, and imagery?
Presentation — How effectively is the work presented, including the templates provided, the formatting of the copy, the links shared, and the explanation of the design rationale?
Templates
Recommended learning
External resources
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FAQs
What are UX Project Briefs
Uxcel Project Briefs are real-world projects that help designers practice and develop relevant skills they might encounter in any design-first company. By completing projects, designers can receive professional feedback and build their portfolios. Each project is designed to train a specific design skill from one of six main skill graph categories.
Each project on Uxcel includes a design scenario, a design task, tools recommended for completing the project, and external resources. One of the most valuable features of Uxcel’s project is that they simulate real-life situations that UX designers are likely to encounter.
We have added a pool of Uxcel Mentors — well-established designers in the industry that are providing you with thought-provoking, actionable feedback, as well as tips for improvement, if necessary. Projects vary in design skill and level of difficulty, making it possible for beginners and experts alike to participate.
Each project on Uxcel includes a design scenario, a design task, tools recommended for completing the project, and external resources. One of the most valuable features of Uxcel’s project is that they simulate real-life situations that UX designers are likely to encounter.
We have added a pool of Uxcel Mentors — well-established designers in the industry that are providing you with thought-provoking, actionable feedback, as well as tips for improvement, if necessary. Projects vary in design skill and level of difficulty, making it possible for beginners and experts alike to participate.
How do I earn a high score on my Project Brief project?
To excel in tackling a Project Brief, it's advisable to prepare thoroughly by undertaking relevant UX design courses and lessons. Uxcel provides a curated selection of external resources and lessons endorsed by its expert design team for each Project Brief. Prior to execution, meticulously assess the scenario, task, and completion criteria, and brainstorm innovative ideas. Endeavor to immerse yourself in the role of a UX designer within a specific organizational context, contemplating appropriate actions for the given scenario.
Conducting multiple iterations before submitting your work is strongly recommended. Carefully review the improvement recommendations provided by Uxcel’s mentor team, extract valuable lessons from your errors, and persist in your efforts. Keep in mind: continuous practice leads to mastery.
Conducting multiple iterations before submitting your work is strongly recommended. Carefully review the improvement recommendations provided by Uxcel’s mentor team, extract valuable lessons from your errors, and persist in your efforts. Keep in mind: continuous practice leads to mastery.
How can I submit a Project Brief?
Project Briefs are available to all Uxcel users, but only Pro members can submit their work and receive professional feedback. If you don’t have a Pro membership, you can still complete a project brief and request feedback from your design peers, Uxcel’s design community, or your mentor.
When submitting Project Brief, you will be asked to add a showcase image, create a submission name, and to write a brief description. You can find the best practices here.
When submitting Project Brief, you will be asked to add a showcase image, create a submission name, and to write a brief description. You can find the best practices here.
Who reviews the Project Brief project?
We have added a pool of Uxcel Mentors — well-established designers in the industry that are providing you with thought-provoking, actionable feedback. As a cherry on top, all Uxcel community members can add a review and comment your Project Brief submission.
Learning comes in many forms, and learning through sharing is one form that we want you to capitalize on.
Learning comes in many forms, and learning through sharing is one form that we want you to capitalize on.
How fast can I expect to get a review?
Once you submit your Project Brief, your project will become immediately visible on the Showcase page, and it will be visible to others. You can expect first reviews on your submission within 24 to 48 hours.
Pro tip: get your own circle to review and like your project. Reviews and likes are impacting our showcasing algorithm, meaning that the more reviews and likes the project has, the higher the ranking on the showcase page the project will have.
Pro tip: get your own circle to review and like your project. Reviews and likes are impacting our showcasing algorithm, meaning that the more reviews and likes the project has, the higher the ranking on the showcase page the project will have.