UX Writing. Ice Skating school

Hi Oksana,

I just had the pleasure of reading through your “UX Writing – Ice Skating School” case study on Uxcel, and I wanted to share how much I appreciated the warmth and clarity you brought to this project.

Right away, I could feel how carefully you considered the mindset of a potential first-time skater. Many people likely visit this kind of site with a mix of curiosity and hesitation—maybe they’re excited to try something new but unsure if they’ll fit in or if it’s “too late” to learn. Your writing beautifully meets that emotion with encouragement, friendliness, and clarity. You’ve done more than just write copy—you’ve made a space feel safe and welcoming, which is what great UX writing is all about.

The tone you’ve chosen is one of your biggest strengths here. It’s confident but not overwhelming, friendly without being too casual, and informative while staying light. This balance gives the entire site an inviting, human feel. I especially liked how you leaned into motivation—like the “find your edge” message—and helped users imagine themselves not just joining a class, but becoming part of something inspiring.

Your structure flows really well, too. Starting with “About Us,” then guiding the reader through “Why Ice Skating?” and “Why Us?” creates a natural rhythm and progression. It reads like a conversation between the user and the brand—a slow, thoughtful build of trust and excitement. You’re guiding users, not pushing them.

That said, I do think you could explore a few subtle enhancements:

• Add specificity where it builds trust: For example, when discussing the school's benefits or philosophy, a few specific examples (like how many students have joined, or what makes the instructors special) could go a long way in helping users feel confident in their choice.
• Consider small formatting tweaks: Even in a mostly text-focused page, breaking up content visually—like using bullet points for program highlights or bolding key phrases—can help users who are scanning quickly.
• Think about next steps for the user: Your CTA is clear and welcoming, but adding a small note on what happens after contacting the school (e.g., “We’ll get back to you within 24 hours,” or “Ask about our free trial lesson”) can reduce hesitation and set expectations.
• Optional: A student quote or success story: Even one short testimonial could add a touch of real-world connection that shows your words reflect real experiences.

Overall, this project is a wonderful example of how UX writing shapes emotion and behavior. You’ve created a brand voice that’s not only consistent, but genuinely empathetic and supportive. This kind of thoughtful writing builds trust, and that’s what keeps users engaged and moving forward.

Thanks for sharing this—it was a joy to read!

Awesome work mate, just hope that I can see that awesome interaction smoother in the video!

Well-designed engaging UX writing progressively revealing the Ice Skating School offerings.

This page feels solid. The tone is warm, friendly, and motivating — exactly right for something like an ice skating school. Lines like “freedom is just a glide away” hit the emotional note well without sounding too scripted. You kept the voice consistent across every section, which helps build trust.

The structure flows nicely. It starts with an intro, builds up interest with benefits, and ends with clear next steps. The “Why We” section works really well — simple, numbered, easy to scan. And the group breakdown is clear. Users can instantly find where they fit.

CTAS are clean but could be sharper in a few places. “Join Us” works, but it might hit harder if tailored a bit. For example:

• Hero section → “Take Your First Glide”
• Contact form → “Get a Callback” or “Talk to a Coach”
• Also, in the contact section: fix the typo — it should say “within 10 minutes” not “with in.”

Typography choice is strong. Piorit One gives the headers energy, and Nunito keeps everything readable. The black-and-white visuals feel intentional. They focus on expression and movement — no distraction, just connection. It gives the site a premium but approachable vibe.

One thing you could try: a sticky CTA button. Right now, users need to scroll to take action. A floating “Join Us” could help reduce that friction.

The “How It Works” blocks are helpful. But the last sentence could hit a little harder emotionally. Instead of “Each lesson includes warm-ups…” try “Every class ends with smiles, progress, and new moves.”

Overall, great job. The writing does what it’s supposed to do — it guides, reassures, and nudges users forward. The design backs that up with clean visuals and strong structure. With a few tweaks to CTA copy and microcopy, this is submission-ready.

Great job, Oksana! This is a well-thought-out project that shows a good understanding of UX writing.

I like how you changed the topic to ice skating but still followed the goal of the assignment. That shows creativity and flexibility.

Your use of a friendly and warm tone really fits the target audience. It helps reduce fear and makes the school feel welcoming.

The structure of the landing page is clear and easy to follow. Each section has a purpose and flows well.

The typography and monochrome color palette work nicely together. It keeps the focus on the content and images without feeling boring.

One suggestion: you could explore adding a little color in the CTA or key areas to make them stand out more.

Overall, this is a strong project with a nice balance between clear writing, emotional connection, and simple design. Well done!

Hi Oksana,

The UX writing for the Ice Skating School is clear, friendly, and perfectly matched to the audience. It creates an encouraging atmosphere that feels very welcoming. To make it even stronger, a touch more emphasis on key action words could help guide users faster. Overall, such a lovely and thoughtful project—well done!