Conduct a Content Audit
Conduct a content audit to optimize your website and improve conversions.
The scenario
Use the scenario to understand the project context and what you’ll be working on.
You are a content designer at a travel platform. As a new quarter begins, your team believes there's untapped potential to increase bookings through your website. You made a decision to conduct a content audit. Define criteria for evaluating language clarity, readability, relevance, findability, brand voice, topicality, and any other metrics you deem essential.
Details
Your task
Here’s what you need to do for your project:
- Select a travel platform and the device type for your design.
- Determine the goals and performance metrics for the content audit.
- Conduct a content audit of the crucial subsections of your platform that you believe would gain from this review.
- Label the status of each pinpointed issue as keep, update, or remove.
- For content needing updates, outline the specific steps required to improve it.
Instructions
Read the instructions to ensure your project receives maximum visibility.
- You can edit your project at any time.
- Remember to share your submission with your community. The more reviews and views it receives, the quicker it will be seen by Uxcel Mentors.
- After submitting your project, consider reviewing others' projects. This can enhance your project's discoverability.
- Ensure you only submit your own work.
Evaluation criteria
Your project will be evaluated using the following criteria:
Credibility — How accurate is work representation and how reliable are the data collected from the target user group?
Feasibility — How practical and realistic a proposed design solution is within the potential constraints of a project?
Detail — How detailed is the work to provide a clear picture of the target audience?
Presentation — How effectively is the work presented, including the templates provided, the formatting of the copy, the links shared, and the explanation of the design rationale?
Recommended learning
External resources
Topics
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Top project submissions
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Skyscanner Homepage Audit
Content audit for Skyscanner's homepage with a focus on clarity. I used my UX writing and visual designer skills to audit this page. Questio
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Content Audit for Travel Service
The main goal of this content audit is to optimize the travel platform’s website by evaluating key content areas. We will assess readability
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Content Audit for the Travel Service: Viago Travel
Travel Platform & Device Type: The website was still under development during our audit of Viago Travel's web designs. Goals and Perform
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FAQs
What are UX Project Briefs
Uxcel Project Briefs are real-world projects that help designers practice and develop relevant skills they might encounter in any design-first company. By completing projects, designers can receive professional feedback and build their portfolios. Each project is designed to train a specific design skill from one of six main skill graph categories.
Each project on Uxcel includes a design scenario, a design task, tools recommended for completing the project, and external resources. One of the most valuable features of Uxcel’s project is that they simulate real-life situations that UX designers are likely to encounter.
We have added a pool of Uxcel Mentors — well-established designers in the industry that are providing you with thought-provoking, actionable feedback, as well as tips for improvement, if necessary. Projects vary in design skill and level of difficulty, making it possible for beginners and experts alike to participate.
Each project on Uxcel includes a design scenario, a design task, tools recommended for completing the project, and external resources. One of the most valuable features of Uxcel’s project is that they simulate real-life situations that UX designers are likely to encounter.
We have added a pool of Uxcel Mentors — well-established designers in the industry that are providing you with thought-provoking, actionable feedback, as well as tips for improvement, if necessary. Projects vary in design skill and level of difficulty, making it possible for beginners and experts alike to participate.
How do I earn a high score on my Project Brief project?
To excel in tackling a Project Brief, it's advisable to prepare thoroughly by undertaking relevant UX design courses and lessons. Uxcel provides a curated selection of external resources and lessons endorsed by its expert design team for each Project Brief. Prior to execution, meticulously assess the scenario, task, and completion criteria, and brainstorm innovative ideas. Endeavor to immerse yourself in the role of a UX designer within a specific organizational context, contemplating appropriate actions for the given scenario.
Conducting multiple iterations before submitting your work is strongly recommended. Carefully review the improvement recommendations provided by Uxcel’s mentor team, extract valuable lessons from your errors, and persist in your efforts. Keep in mind: continuous practice leads to mastery.
Conducting multiple iterations before submitting your work is strongly recommended. Carefully review the improvement recommendations provided by Uxcel’s mentor team, extract valuable lessons from your errors, and persist in your efforts. Keep in mind: continuous practice leads to mastery.
How can I submit a Project Brief?
Project Briefs are available to all Uxcel users, but only Pro members can submit their work and receive professional feedback. If you don’t have a Pro membership, you can still complete a project brief and request feedback from your design peers, Uxcel’s design community, or your mentor.
When submitting Project Brief, you will be asked to add a showcase image, create a submission name, and to write a brief description. You can find the best practices here.
When submitting Project Brief, you will be asked to add a showcase image, create a submission name, and to write a brief description. You can find the best practices here.
Who reviews the Project Brief project?
We have added a pool of Uxcel Mentors — well-established designers in the industry that are providing you with thought-provoking, actionable feedback. As a cherry on top, all Uxcel community members can add a review and comment your Project Brief submission.
Learning comes in many forms, and learning through sharing is one form that we want you to capitalize on.
Learning comes in many forms, and learning through sharing is one form that we want you to capitalize on.
How fast can I expect to get a review?
Once you submit your Project Brief, your project will become immediately visible on the Showcase page, and it will be visible to others. You can expect first reviews on your submission within 24 to 48 hours.
Pro tip: get your own circle to review and like your project. Reviews and likes are impacting our showcasing algorithm, meaning that the more reviews and likes the project has, the higher the ranking on the showcase page the project will have.
Pro tip: get your own circle to review and like your project. Reviews and likes are impacting our showcasing algorithm, meaning that the more reviews and likes the project has, the higher the ranking on the showcase page the project will have.