Content Audit for Travel Service

Hi Antonija! Good findings and the scope. A few things, however, can be improved.

Improve the presentation by using realistic screenshots instead of wireframes. Although you conducted the audit on an actual platform, the wireframe-like appearance of the screenshots made it unclear. I even checked if TripAdvisor’s UI looked like the one in the presentation!

Slide #3 was also a bit confusing. At this stage, you’re presenting as a UX designer conducting an audit for the company, not as an agency promoting services. Instead, consider including a slide that provides an overview of the key content areas. This will help tie the screens together and avoid the feeling of a random selection.

Great work!

/Yuliia

Hi Antonija! This audit is well-executed and easy to follow. To take it further, consider wrapping up with a more strategic conclusion that highlights next steps or key priorities. This will make your insights even more actionable and leave a lasting impact. Excellent work overall—keep it up!

Nicely done! I love the presentation — it's very easy to scan and follow. One thought — the conclusion feels a bit anticlimactic. Instead of using stats as the conclusion itself, try incorporating those stats to support your recommendations throughout the audit. For the conclusion, consider offering a more action-oriented or strategic wrap-up, such as prioritized next steps. This will leave a stronger impact and guide the audience toward actionable outcomes. Great work overall!

You provided great insights in your audit, especially in identifying areas for improvement. I can agree with other reviewers and would love to see actionable outcomes as well. Overall, it’s a well-thought-out and helpful analysis!