CJM for Leo

Good job, Mariia! I like the CJM. It clearly shows the user’s needs and makes the coworking discovery journey easy to follow. I have a few suggestions that might help strengthen the logic and connections between stages:

• It could be helpful to more clearly connect user goals, thoughts, pain points, and needs. For example, in the research stage, the user’s goal is to find a coworking space with stable internet, close to home, and with a private room. However, in the “thoughts” section, there is a question about whether the coworking has a parking lot. That’s a valid question, but the scenario doesn’t mention that the user uses a car. If location and distance are important enough to sort by, you might also consider adding opportunities that help the user understand how to get to the place (e.g., public transport options) in case parking isn’t available.

• During the booking stage, you raised a very good question: why does the user need to confirm their personal data? It would be great to reflect this in the opportunities as clear actions, either we explain why this data is needed, or we remove the step to reduce friction.

• I like that you included the “leaving the coworking” stage. At the moment, though, it feels a bit light on opportunities. If there are additional steps in this phase, you could expand them beyond asking for feedback or offering a discount to better close the experience.

Overall, this is a solid CJM with good structure. With a bit more alignment between intentions, thoughts, and actions, it can become even stronger.