Develop a User Persona for a Social Media Platform
Research Insights & Challenges
Insights:
- Passive users are demotivated by content overload and algorithm noise
- Active creators want more visibility and a cleaner community
- People want a balance between entertainment and value-driven content
- Everyone craves better moderation and algorithm transparency
Challenges:
- Limited time to conduct deep interviews
- Responses were skewed toward 25–35 age group
- Hard to validate data from App Store reviews
Reviews
1 review
Hello Maham,
Great job summarizing key user insights and turning them into a clear, relatable persona! I appreciated the inclusion of both motivations and frustrations — it gives a well-rounded view of the user. The research challenges were also clearly acknowledged. I’d be very interested to see how these insights influenced the actual design or feature decisions. Looking forward to seeing more of your process and how it translates into UX solutions!
4 Claps
Average 4.0 by 1 person
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