Customer Journey Mapping for Nadim – Solo Founder at BDD
Objective:
Design a detailed customer journey for Nadim, an aspiring solo startup founder, to help BDD better understand and optimize the founder experience—starting from awareness to community engagement and eventual growth within the coworking ecosystem.
Project Goals
- Understand Nadim’s needs, motivations, and pain points.
- Map each phase of his experience to identify improvement opportunities.
- Highlight BDD’s touchpoints that support startup founders.
- Propose ideas for service innovation and user experience enhancements.
Target Persona
Name: Nadim
Profile: 30-year-old ex-senior software engineer turned solo founder
Needs: Community, mentorship, professional space, startup support
Key Traits: Focused, curious, risk-taking, community-driven
Journey Phases
- Awareness & Discovery: Searching for a coworking space that aligns with his startup values.
- Consideration & Trial: Visits BDD, discovers community benefits, and evaluates fit.
- Subscription & Onboarding: Signs up, explores app, uses facilities.
- Daily Use & Engagement: Attends events, books rooms, networks with peers and mentors.
- Expansion & Growth: Builds team, upgrades subscription, seeks regional access in GCC.
Strategic Value
- Align BDD offerings with real founder needs.
- Strengthen community-driven value proposition.
- Identify service gaps (e.g., room booking issues, GCC presence).
- Improve onboarding and engagement flows via app and staff interaction.
Reviews
4 reviews
Great job, Karim! Your customer journey map is clear, structured, and effectively captures Nadim’s evolving needs and interactions with BDD. It does a great job highlighting touchpoints and service opportunities across each stage. To make it even stronger, consider briefly noting whether the journey is based on real user research or assumptions - that added context would elevate its strategic value. Overall, it’s a thoughtful and well-executed piece that shows strong potential for real-world impact.
The Customer Journey Mapping for Nadim – Solo Founder at BDD is structured and visually clean, making it easy to follow the founder’s experience step by step. It nicely highlights key actions, thoughts, and pain points. To strengthen it, you could briefly explain the context—who Nadim is, what BDD offers, and whether this journey was based on real user research or assumptions. It would also help to mention how this map informed any design or product decisions. That extra bit of narrative turns it from a mapping exercise into a strategic UX artifact. 🧭✨💼
Nice
Awosome Karim ,I really liked how you visualized the user’s emotions at each stage — it makes the journey feel much more real and relatable.
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