Hubble CJM

Process

Define the company - Who are they

Review - SWOT analysis of the company

Review competitors - SWOT analysis of WeWork, Workbar and CO+HOOTS

Define persona - Who is this for

Define the scope - what is the opportunity this CJM is looking to review

Outline the journey - how does the user currently do this, where are the pain points and opportunities to improve

Persona

Name: Casey Holloway

Age: 38

Job: Lead UX Designer for Company X

Scenario: Casey is a Lead Designer who travels to meet and work with his companies clients. His work often involves hosting events such as workshops. Often his clients do not have suitable spaces for this in their offices so he needs to find workspaces for this. Past experience has found that whilst these facilities can often provide appropriate spaces for these events the additional aspects of arranging refreshments, lunch or other catering needs can be lacking and can take effort to arrange.

Goals: To have a one stop shop that can help arrange both a suitable space but also assist with catering needs. To impress clients with a professional experience when away from the home office.

Pain Points Overview

User faces frustration with checking multiple sources (Hubble website, Google maps, local restaurants etc) in order to first pick somewhere suitable.

They have to juggle multiple bookings to find availability at the right date and time / capacity etc.

They become the middle man and will still have to deal with any questions, requests, changes to the booking.

Opportunities Overview

Provide this information directly to the client

Connect with local businesses and support them / embed more deeply into the local area

Provide a direct booking / selection option improving the user experience, ensuring availability and removing the middle man from the process.