Social media platform

Platform: Social Media App

Device: Mobile

Research Methodology : Conducted short interviews with a small group of potential users (friends and acquaintances).

Focused on understanding:

• Motivations for using social media.
• Current challenges and frustrations.
• Frequency and patterns of usage.

Some interviews questions :

• How often do you use social media?
• Which social media platforms do you prefer? Why?
• What do you mainly use social media for?
• How much time do you spend daily on social media?
• What kind of activities do you do most often on social media?
• What do you dislike about using social media?
• Which features do you use the most?
• What would make you stay longer on a social media app?

Challenges During Research:

• Limited access to a wide pool of users.
• Relied on friends for interviews due to lack of budget.
• Small sample size makes it difficult to generalize insights.

Key Insights:

• Social media is not always engaging for all users, some feel it is a waste of time.
• Platforms need to balance entertainment with useful/valuable content.
• Users want more control over features (e.g., removing visibility of friends’ reactions).
• Communication and content relevance are stronger motivators than just passive scrolling.

Thank you for reviewing my project. I am open and ready to receive your feedback to improve further.