Regus Customer Journey Map

Regus was chosen for the customer journey map because it represents one of the most recognizable and structured co-working brands in the world, while also having a strong physical presence in Egypt. Its global reputation combined with local accessibility makes it a realistic reference point for a user like Ahmed, who is searching for a professional workspace in Cairo. Regus naturally appears early in the awareness stage through search results, location listings, and brand familiarity, which makes it a strong example for studying how users move from discovery to consideration.

Regus is also a good case study because it reflects the real decision-making tension faced by Egyptian users: choosing between local co-working spaces and an internationally trusted brand that operates locally. Its Egyptian locations allow the journey map to stay grounded in a local context while still reflecting global service standards. This makes the customer journey more authentic, as it captures how trust, proximity, pricing, and professionalism can influence decision making.