User Persona – The Engaged Creator
This project focuses on understanding the motivations and challenges of a core user group on a mobile social media platform facing a decline in engagement. Through user interviews, app review analysis, and content pattern observation, we developed a detailed persona: Ann Doe – The Engaged Creator.
Ann represents freelance creators who actively publish content to grow their audience and personal brand. She’s motivated by community-building and professional opportunities but feels frustrated by algorithm opacity, declining reach, and limited platform tools.
This persona sheds light on the urgent need for improved creator support, discoverability, and transparent engagement systems to retain this highly active user segment.
Reviews
7 reviews
keep it up
The presentation is well-crafted, and everything looks great visually. However, it would be helpful to understand the context behind the persona you’ve created. Demonstrating how you arrived at it, through quantitative and qualitative research methods which would add credibility and depth to your work. Great job overall!
Great work, Wiam! Your persona is clear, relevant, and captures the real frustrations and motivations of modern content creators like Ann. The focus on algorithm transparency and platform limitations is timely and insightful. To take it further, briefly showing how you got to this persona-through specific interviews or patterns from the research-would add more credibility and context. Overall, it's a strong and meaningful piece that reflects a deep understanding of user needs.
Hello Wiam, great to see your project. The persona is well crafted with the provided template and filled with all necessary information about a fictional user. Here are some suggests that I would like to add more:
- I wish you could pick a specific social media platform (Facebook, IG, WhatsApp) so that the audience could understand more about the context.
- If you have conducted any research (interviews, content audits, surveys,...), it would be great to include them in the showcase description. That would build more trust to the result of the persona.
- Is there any challenges or insights gained during the research as well?
Love to hear from you and have a great day, Wiam!
Well done on this persona, Wiam 👏 It’s clear, relevant, and highlights the motivations and frustrations of creators in a way that feels realistic and actionable. One idea to make it even stronger would be to briefly show how the insights came from your research process — that added context would make the persona even more credible. Overall, a thoughtful piece that demonstrates good understanding of user needs 🚀✨
Great job on this persona Wiam—it clearly captures Ann’s goals, motivations, and frustrations in a way that feels realistic and actionable. I especially like how her pain points connect directly to design opportunities. You could make it even stronger by mapping her journey to show exactly where friction happens.
Declining reach without explanation from the algorithm - that's a fun one to solve through UX research :)
You might also like

Docto

HR Management App

Fundraising Website

Mobile onboarding flow

NEWFASHON™ - Landing page
