User Persona for Social Media App
A UX research case study on boosting engagement in a social media platform. Includes personas, research insights, and recommendations for improving user experience.
This project focuses on improving user engagement for a social media platform a few months after launch. I conducted user research and created personas (Aysel – Student, Elvin – Entrepreneur) to identify their goals, motivations, and pain points. Based on insights, I proposed tailored solutions to enhance engagement, such as personalized feeds for students and visibility tools for entrepreneurs.
Reviews
4 reviews
Ceyhun, great job creating clear personas that really capture different user needs—it’s easy to see the thought you put into them. To make the case study even stronger, try adding a bit more context about the app or a few UI visuals, but overall this is a solid and insightful start!
Firstly, great job!
You've been given quite a lot of good feedback so far.
I would've love to see some of the UXR and the created artifacts that went into creating the personas.
Other than that, great work! Keep it up!
Solid personas with clear pain points and research backing, but they could use more diversity and behavioral depth. Try adding niche users and metrics for stronger design impact
Hello Ceyhun, love to see your project. Your showcase is easy to read and understand your key insights from your research methods. I love how you tailored the interview questions to each type of users (student & entrepreneur). The key understanding of no "one-size-fits-all" is so interesting and practical that could completely change the whole target vision of the product.
Here are some of my suggestions:
- It would be great if you could have introduced a bit about your chosen social media app, whether it's main target audience, what's the main problem it's solving and which device type it's serving. That helps building the context of how the user persona should be reviewed.
- I wish there were some UI screens to quickly capture the current product. I believe a picture is worth more than a thousand words.
- If you had included some results from surveys and actual interviews, the final persona outcomes would have been be more reliable.
Looking to hearing back from you :D Keep up good work!
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