Booking content audit

About the project

This project is a content audit of the desktop version of Booking.com. It focused on two key screens: the homepage and the flight results page. The goal was to assess how information is presented, how clear the messaging is for users, and how the content is structured to support decision making.

The work was done with support from GPT-4, which helped structure the findings and speed up the analysis. Tasks included visual review, text evaluation, and proposing content improvements.

Approach

The audit focused on two key screens:

Homepage: Combines search tools, promotions, and quick links. The evaluation centered on the clarity of the main message, visual hierarchy, and content accessibility.

Flight results page: Contains a high density of information such as prices, layovers, filters, and buttons. The analysis focused on how easily users can scan the content and whether it supports quick and confident decision-making.

Key findings

On the homepage, the tone is warm and friendly, and the layout is visually structured. However, the main search button doesn’t stand out enough, and several elements compete for attention. Some accessibility issues were also noted, such as low contrast and missing descriptive labels.

In the flight results page, the amount of filters and elements feels overwhelming. While the filters work well, they could be grouped or ordered more intuitively. The page lacks contextual guidance to help users choose faster—such as time-limited offers or personalized suggestions.

Recommendations

• Improve the visual prominence of the search button on the homepage.
• Reorganize filters on the results page to reduce visual and cognitive load.
• Add contextual microcopy to guide users (e.g., “Only 3 seats left” or “Recommended based on your preferences”).
• Address accessibility issues by improving contrast, headings, and descriptive text.