Travel Platform — Booking.com (Mobile Website)

1. Platform & Device Type

Platform Chosen: Booking.com (https://www.booking.com/)

Device Type: Mobile Website (Smartphones, as they are the most used for on-the-go travel planning)

2. Goals of the Content Audit

• • Increase user engagement and conversion rates (i.e., completed bookings)
• • Improve clarity, consistency, and user trust through well-crafted content
• • Enhance the alignment of content with Booking.com's brand voice: accessible, supportive, and reliable
• • Identify areas where content confuses, misleads, or adds friction to the user journey

5. Summary of Recommendations

• • Keep: Effective CTAs, clear tags like "Breakfast included", filter labels.
• • Update: Most content is helpful but needs tone softening, better formatting, or more contextual clarity.
• • Remove: None identified in selected sections; most content has purpose but requires refinement.