Travel Platform — Booking.com (Mobile Website)

You’ve done a solid job laying out your audit — it’s structured, easy to follow, and I like that you’ve connected it to business goals like engagement and conversion.

The use of tables for different sections also makes it very digestible.

That said, here are some ways to take your work to the next level:

• Make it more concrete.

Right now, many recommendations are general (“soften tone,” “improve formatting”).

Try to include before/after examples of content so stakeholders can immediately see the difference and impact.

• Prioritize by impact

Not all issues carry the same weight. Highlight which are high-impact (e.g., unclear pricing breakdown) versus nice-to-have (e.g., softer tone in room labels). This shows you understand strategy, not just design details.

• Broaden the scope

Your analysis focuses strongly on content, which is great — but since you call it a “UX audit,” add a few points on navigation, information hierarchy, and accessibility. That will round out your audit and give it more credibility.

• Refine your recommendations

Instead of just “keep / update / remove,” consider categorizing into:

• Quick wins (easy fixes that improve clarity fast)
• Strategic fixes (bigger changes that need more thought)
• Experiments (things worth testing, like CTA wording)

• Tie issues back to user scenarios

Whenever you note a problem, link it to the user journey: “Lack of fee transparency → users feel misled → drop-off risk at checkout.” This grounds your audit in real user behavior.

Finally, think about visual presentation. Annotated screenshots or side-by-side comparisons make your points instantly clear and persuasive.

Overall, your foundation is strong — now it’s about adding specificity, prioritization, and a more user-centered lens. That’s what will make your audit stand out as professional and actionable.