Asana - Color System Redesign

I redesigned the color system for Asana, a digital work management platform, to create a calmer and more focused visual experience while aiming to keep the brand modern and recognizable.

The original interface used many bright colors, which made it feel playful but visually overwhelming.

I wanted to simplify the palette, strengthen the hierarchy, and improve readability for all users.

The new system focuses on clarity, balance and accessibility. It's built around teal as the main brand color, supported by coral, indigo and calm neutrals. All colors follow WCAG contrast standards.

The result is a cohesive, accessible and emotionally balanced color system that supports a calm, focused user experience.

I designed a desktop and mobile version of the platform to show how the new color system can work in real UI elements.

You can explore the full color palette and UI application in the presentation slides.