User Personas for Instagram App

Nice work on putting together these Instagram personas 👏 They’re clear, distinct, and easy to follow, which makes them a strong foundation for design work. One way to make them even stronger would be to add a quick example of how each persona’s frustrations could connect to a potential design opportunity. Overall, this is a solid effort — keep building on it and it will become even more impactful 🚀✨

Congrats Sandeep! You’ve done a great job laying out Instagram’s engagement problems and building three clear personas. They feel distinct and easy to read, which makes them a solid base for future design work.

That said, when you mention you used “20+ sources,” it would be much stronger if you actually listed some of them. Knowing whether you pulled from industry reports, user behavior studies, or articles helps us trust and understand where your insights are coming from.

Another thing: your personas are very descriptive, but not very actionable. You’ve captured frustrations and motivations well, but they don’t yet suggest what Instagram should do about them. For example, what features could help the Casual Scroller deal with clutter, or what tools might support the Aspiring Creator’s growth? Adding even small hints of design opportunities would make the personas much more powerful.

The biggest next step for you is adding direct user research. Right now, the personas are based only on secondary research, so they risk staying a bit generic. Talking to real users through interviews or surveys will validate your assumptions, bring in richer details, and make your personas much more actionable.

What works well: clear personas, tied back to Instagram’s real issues.

What to improve: cite your sources, make personas more actionable, and most importantly, talk to users.

Sandeep, your personas are clear and well-structured, and they highlight Instagram’s engagement issues nicely. To make them stronger, consider citing a few of your 20+ sources and adding actionable design opportunities for each persona—plus validating them with direct user interviews so they feel less generic and more grounded.