User Persona for Bluesky

Great job capturing a clear influencer persona, Scott—if you add a bit more detail on their goals and frustrations it’ll feel even stronger, but overall this is a solid and thoughtful start!

Joe “B1gOne” is the quintessential up-and-coming influencer for a platform like Bluesky. A couple of things might need updating though: Bluesky is no longer in beta, and decentralization probably doesn’t belong in the Frustration field. For creators it’s actually a strong point, since the AT Protocol lets them take followers anywhere in the network and even tie their website name directly to their handle (like @b1g0ne.cool).

The rest of the persona works well, N1ce0ne, Scott!

Hello Scott, excellent work on this Bluesky user persona! The layout is visually polished and well-organized, making it easy to understand Joe's goals, pain points, and motivations at a glance. You've clearly done thoughtful research on content creators, and the persona effectively captures the target audience. Great job!