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Bluesky is a up-and-coming alternative to X/Twitter. This user persona reflects a content creator/influencer, who are usually high impact users for social media. Research was gathered through feedback posts about the app and general personality traits of individuals who would fall into the content creator category.

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2 reviews


Great job capturing a clear influencer persona, Scott—if you add a bit more detail on their goals and frustrations it’ll feel even stronger, but overall this is a solid and thoughtful start!


Joe “B1gOne” is the quintessential up-and-coming influencer for a platform like Bluesky. A couple of things might need updating though: Bluesky is no longer in beta, and decentralization probably doesn’t belong in the Frustration field. For creators it’s actually a strong point, since the AT Protocol lets them take followers anywhere in the network and even tie their website name directly to their handle (like @b1g0ne.cool).

The rest of the persona works well, N1ce0ne, Scott!


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