Develop a User Persona

Scenario

As a UX designer for the social media Bluesky, I’m doing an observation about the reason behind decline in user engagement. I’m gathering data from asking users to fill in survey and do research on reviews i can find on the google play store and app store. By conducting this research, I hope I can have a better understanding and find a solution to solve the current problems within the app.

Project Info

Platform: Bluesky

Device Type: Android & IOS

Conduct Research

Research Methods: Survey & Secondary Research

I conducted a survey and secondary research by gathering informations on google play store and app store user review sections.

Survey Questions:

1. Which device type do you use to open bluesky?
2. For what purpose you’re using bluesky social app?
3. On average, how much time do you spend using bluesky per day?
4. What type of contents you were looking for on bluesky?
5. What other social media app you regularly use?
6. What is the most useful features you can find in bluesky?
7. What confused/annoyed you about the app?
8. From 1-10 how satisfied you are with the overall experience from using bluesky?
9. What was the reason you deleted or no longer using bluesky?
10. If you could change one thing from this app, what would it be?

Challenges and Insight Gained

Lack of content and userbase: People use a social app in order to be able to connect with other person, but the main problem of bluesky makes the engangement keeps getting lower.

Unsolved bugs: A smooth experience is one of the most important factors on using an app, with the amount of bugs and glitches, user tend to get frustrated which results to leave the app.

Poor algorithm: User cannot engage with the timeline because of the algorithm didn’t match with what user trying to search for or most likely interested on.