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Minimum viable product (MVP)
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Minimum viable product (MVP)

Brand
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Brand

Services vs products
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Services vs products

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Compare sentiment metrics with behavior

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The value of product discovery

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Use visual mapping

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Assumption testing tools

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Don’t mix outcome and output

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Documenting test results

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Types of assumptions

Assumption mapping
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Assumption mapping

What’s an opportunity solution tree?
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What’s an opportunity solution tree?

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Types of outcomes

OKRs vs. outcomes
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OKRs vs. outcomes

Structure the opportunity space
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Structure the opportunity space

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Present solutions to stakeholders

What is product discovery
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What is product discovery

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Types of assumption tests

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The challenges of product discovery

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Why business value and not customer value?

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How to generate assumptions

Use the right traction metrics
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Use the right traction metrics

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Focus on the real impact

What is a product trio
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What is a product trio

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Why a “feature factory” approach doesn't work

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Phrase questions positively

Measure the value, not actions
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Measure the value, not actions

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How to phrase assumptions

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Co-create questions with your team

What’s a continuous discovery mindset?
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What’s a continuous discovery mindset?

Set reachable goals
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Set reachable goals

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Best timing for mapping opportunity space

The product management triangle
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The product management triangle

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Define the criteria for opportunities & solutions

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Focus questions on the desired outcome

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Address one opportunity at a time

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Avoid embedding a solution into a question

Validate the problem
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Validate the problem

Get used to continuous iterations
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Get used to continuous iterations

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Test assumptions, not just ideas

Test viability
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Test viability

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Choosing a target opportunity

Tools for OSTs
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Tools for OSTs

Putting the outcome at the top of the tree
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Putting the outcome at the top of the tree

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Prioritize your ideas based on expected outcomes

Reframing solutions into opportunities
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Reframing solutions into opportunities

Adding customer segments
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Adding customer segments

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Evaluating the results of assumption tests

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Focus on strategic, data-driven testing

Ideate
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Ideate