Pairing a sentiment metric with a behavior metric helps you understand how user feelings impact their actions and vice versa. For example, if users report high satisfaction with a feature (sentiment), you should check if they use it more often (behavior). Likewise, if users frequently engage with a particular feature (behavior), it’s important to see if this leads to higher satisfaction (sentiment).

This two-way pairing is crucial because it reveals whether positive feelings drive the desired actions, like increased usage or loyalty, and whether certain behaviors lead to improved satisfaction. By analyzing both directions, you gain a clearer picture of how your product influences user experience and can make informed decisions to enhance both user engagement and satisfaction. This ensures that you’re not just focusing on one aspect, but understanding the full relationship between how users feel and how they interact with your product.