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About this course

Product discovery is the secret ingredient behind successful products, setting it apart from traditional product development approaches that often rely on guesswork or assumptions. In a world where old methods typically start with a product idea and hope it sticks, product discovery flips the process on its head. Instead of building first and hoping users come, you’ll learn how to uncover exactly what users need and craft solutions that fit seamlessly into their lives. This course goes beyond just brainstorming sessions or high-level ideas — it's about digging deeper to understand your customers, aligning solutions with business objectives, and rigorously testing assumptions before making any costly commitments.

In this course, we’ll take you through a continuous discovery mindset, teaching you to make discovery an ongoing, iterative process rather than a one-time activity. You'll master techniques like customer interviews to extract meaningful insights, and you’ll discover how to define and prioritize opportunities that directly impact your product and business outcomes.

Unlike traditional methods that often jump straight into product building, you’ll learn how to outline solutions, test assumptions early, and iterate on your ideas quickly through prototyping. By the end of this course, you'll be empowered to replace the old “build and pray” model with a more thoughtful, data-driven approach that ensures you're always working on the right problems and delivering the right solutions. This course is your pathway to mastering modern product discovery, helping you avoid costly missteps and guiding your team to develop products that customers truly love.

Details

Prerequisites

Skills you’ll gain with course:

Adopt a continuous discovery mindset — Learn how to continuously gather and apply customer insights to drive product decisions and stay aligned with business outcomes.
Master customer interview techniques — Understand how to conduct effective customer interviews that reveal real needs, pain points, and opportunities for innovation.
Outline and prioritize opportunities — Gain the tools to clearly define and prioritize product opportunities, so you focus on the right problems and deliver impactful solutions.
Test assumptions and validate ideas — Explore assumption testing techniques and prototyping methods that help you validate product ideas early, saving time and resources.

Topics covered

Syllabus


Level 1

Understanding Product Discovery

0%
Gain a foundational understanding of product discovery and learn what factors can influence the entire discovery process.

Level 2

Defining Opportunities & Solutions

0%
Dive into customer interview strategies, opportunity mapping, and solution outlining.
Level Test 2

Level Test

500 PX
Start

Level 3

Testing & Prototyping

0%
Learn about assumption testing and the best practices for testing key hypotheses before committing to development.
Level Test 3

Level Test

500 PX
Start
Certificate

Earn a certificate of completion

Product Discovery Certificate
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Join 500K+ professionals learning UX & product management skills interactively.
Validate your achievement — Each completed course earns you an official certificate, providing tangible proof of your newly acquired expertise.
Build a collection — Progress through multiple courses to develop a robust collection of credentials that reflect your growing skill set.
Share with your network — Seamlessly add your certificates into your professional networks and LinkedIn profile, helping you stand out in your field.

Meet your course instructor

David Payne
David Payne
VP of Product
View profile

I moved into the tech startup and scaleup world eight years ago, after spending twelve years in consulting and banking. Since then, I’ve settled into the Product function and am currently in my third Head of Product role. While I operate within Product Management, I still approach everything from a strategy-first perspective. My focus is on helping businesses find true product-market fit, zero in on underserved needs, and seize opportunities that align with their unique strengths. I’m particularly passionate about navigating the tricky balance between taking cautious early steps and setting up for scale when things start to work.

Right now, I’m helping to build Timebook—software designed to support disruptive companies in “building the right thing” and enabling entire organizations to act responsively and drive outcomes. I work closely with founders and early-stage teams to sharpen Product Strategy, maximize the potential of emerging Product and Tech orgs, and embed agile principles into every facet of business decision-making.

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FAQs

What is the Product Discovery course about?

The Product Discovery course is designed to teach you how to systematically uncover customer needs, align product decisions with business goals, and test assumptions early in the development process. You'll learn how to apply a continuous discovery mindset, conduct effective customer interviews, define opportunities, prioritize solutions, and validate ideas through prototyping. The course helps bridge the gap between user insights and actionable product strategies, empowering you to create products that truly deliver value.


Why do I need to take the Product Discovery course?

If you're involved in building products—whether you're a product manager, designer, or entrepreneur—this course is essential for ensuring your product decisions are grounded in real customer needs and strategic business outcomes. It will help you avoid the costly mistakes of building features nobody wants and enable you to validate ideas before heavy investment. You'll also gain practical skills to lead your team through the discovery process, from opportunity identification to testing solutions, ensuring your team is always working on what truly matters.


What knowledge should I have prior to taking this course?

While no advanced technical knowledge is required, it's helpful to have a basic understanding of product development or user experience (UX) design. If you're new to these areas, we recommend taking courses like UX Design Foundations, Design Thinking, or UX Research to build a solid foundation. Familiarity with how products are built, an interest in customer research, and a general understanding of business goals will enhance your learning experience in the Product Discovery course. This course is suitable for both beginners looking to dive deeper into product discovery and experienced professionals aiming to refine their skills in continuous discovery and assumption testing.


What are the pricing options for the course?

For new learners, the first level of each course is available free of charge! This allows you to experience the course without any initial investment.

However, if you're seeking a deeper and more comprehensive learning journey, we recommend our Pro Membership. With this subscription, you gain full access to all our courses, which includes additional lessons, engaging design briefs, and thorough assessments.

Additionally, Pro Membership entitles you to receive a certificate upon completion of a course and personalized feedback from experts for all your challenge submissions. To explore the pricing details and find the best plan for your learning needs, please visit our pricing page.