Product Analytics

Learn to measure product success, analyze user behavior, and make data-driven decisions that drive business growth
Product Analytics Course

About this course

Master the art and science of product analytics to transform your design and product management practice. This comprehensive course bridges the gap between raw data and actionable insights, empowering you to make informed decisions that drive product success.

Discover how to implement effective data tracking strategies and build robust analytics frameworks that capture meaningful user interactions. You'll learn to use industry-standard tools to collect and analyze data, ensuring you can measure what matters most for your product's success. Through practical examples and real-world scenarios, you'll master the essential metrics that reveal user behavior patterns and product performance.

Beyond basic metrics, you'll dive into advanced analytics techniques that unlock deeper insights into user behavior and product impact. Learn to conduct meaningful experiments, create compelling data visualizations, and develop strategic recommendations that drive product growth. By the end of this course, you'll confidently use data to validate decisions, predict outcomes, and communicate insights that influence stakeholder decisions and shape product strategy.

Details

Colin Michael Pace by Colin Michael Pace
Advanced level
About 4 hours to complete
Gamified and interactive
16 lessons, 4 levels
Certificate of completion
English language
Learn on iOS or Android
Online at your own pace
Last updated Mar 13, 2025

Skills you’ll gain with course:

Learn Analytics Fundamentals — Master essential metrics, KPIs, and tracking strategies for effective product measurement and optimization
Master Data Visualization — Transform complex data into clear, actionable insights through compelling visual representations
Improve Decision Making — Develop skills to make informed product decisions based on quantitative and qualitative data analysis
Drive Product Success — Learn to measure, track, and improve key product metrics to achieve business and user experience goals

Syllabus

1

Analytics Fundamentals

0%
Build a strong foundation in product analytics concepts, methodologies, and data collection principles.
2

Behavioral Analysis

0%
Learn to analyze user interactions, patterns, and behaviors to uncover meaningful product insights.
Level Test 2

Level Test

500 PX
Start
3

Performance Measurement

0%
Master advanced analytics techniques to evaluate and improve product performance.
Growth Analysis Lesson
250 PX
Start
Level Test 3

Level Test

500 PX
Start
4

Strategic Analytics

0%
Drive product decisions through advanced analytics methods and experimentation.
A/B Testing  Lesson
250 PX
Start
Level Test 4

Level Test

500 PX
Start
Product Analytics Certificate
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Earn a certificate of completion

Show your network you've done the work by earning a certificate of completion for each course or career path you finish.

Validate your achievement — Each completed course earns you an official certificate, providing tangible proof of your newly acquired expertise.
Build a collection — Progress through multiple courses to develop a robust collection of credentials that reflect your growing skill set.
Share with your network — Seamlessly add your certificates into your professional networks and LinkedIn profile, helping you stand out in your field.
Product Analytics Certificate
Create your free account to get started
Start Product Analytics and also get access to over 2000 hours of learning content.
or
Continue with email

Instructor

Colin Michael Pace
Co-Founder & CPO at Uxcel

As a seasoned Product Designer and Product Manager with a global perspective, I transform complex challenges into elegant solutions. My self-taught journey has given me a unique approach to design thinking, which I've successfully applied across startups and enterprise environments. Having collaborated with diverse teams spanning from the USA to Italy and India, I bring a rich understanding of cross-cultural product development.

Currently, I'm channeling my expertise into democratizing professional education through Uxcel, where we're reimagining career development as an engaging, game-like experience. What sets me apart is my blend of entrepreneurial spirit, hands-on expertise, and a passionate commitment to education.

4.6 (94)
I was surprised by how much I learned, and here I thought I knew 'some stuff' about product analytics. Highly recommended course, especially for those designers who are mainly focused on creading e-commerce experience
I used to rely a lot on intuition, but this course made me realize how powerful data is in shaping better products. Tracking user behavior, visualizing patterns, and making decisions backed by real insights—it’s a game changer.
Uxcel has helped me advance my career and increase my earnings by 20% annually since becoming a UX Writer. Every time I log in, I learn something new. It’s opened doors to companies I never thought possible two years ago. I look forward to each lesson and highly recommend it to designers at all levels.
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FAQs

  • What is the Product Analytics Mastery course about?

    This course teaches you how to use data analytics to improve product design decisions, measure success, and optimize user experiences through practical examples and real-world applications.

  • Why should I take the Product Analytics Mastery course?

    If you want to make data-driven design decisions, understand user behavior, and measure product success, this course will give you the essential tools and knowledge to achieve these goals.

  • What prior knowledge do I need before taking this course?

    A basic understanding of UX design principles and familiarity with user research and product design concepts is recommended. Our Design Foundations, UX Research, and Product Discovery courses provide a good foundation.

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