UX Analytics
UX analytics involves collecting and analyzing data on user interactions, behaviors, and patterns within a digital product or service. It focuses on understanding how users engage with a product, identifying usage patterns, and evaluating the overall user experience.
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Recommended resources
Courses
Course
UX Research
Learn to plan, conduct, analyze, and present impactful UX research by applying modern methodologies for effective user insights and design decisions.
Course
Product Analytics
Learn how to use product analytics to make data-driven decisions and improve user experiences. Master key metrics and tools to optimize product performance.
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AI Fundamentals for UX
Explore AI concepts, principles, and practices essential for creating human-centered, trustworthy AI-powered experiences.
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KPIs & OKRs for Products
Transform product decisions using data-driven frameworks that align teams, optimize processes, and drive measurable outcomes for improved product success.
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Color Psychology
Learn how color influences perception, emotion, and behavior. Discover how to apply color psychology to design more impactful and engaging experiences.
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UX Writing
Learn to write microcopy that communicates clearly and concisely to improve user experience, build trust, and boost conversions across digital products.
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Enhancing UX Workflow with AI
Learn how to integrate AI into UX design to create smarter, more personalized user experiences. Explore tools, trends, and best practices in AI-driven design.
Course
User Psychology
Learn the psychological principles behind user behavior and decision-making. Master core concepts in user psychology to help you design more engaging products.
Course
Service Design
Learn the basics of service design research, ideation, prototyping, and implementation to align teams, improve delivery, and create seamless customer experiences.
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Psychology Behind Gamified Experiences
Learn the fundamentals and key concepts of gamification and discover how to apply game design principles to engage users and drive targeted behavior from them.
Course
Product Discovery
Learn the fundamentals of product discovery and how to build products your users truly need. Master key techniques and create user-centered solutions.
Course
Reducing User Churn
Learn strategies to reduce churn and build long-term user relationships, which is crucial for improving retention and driving sustainable business growth.
Course
Introduction to Product Management
Learn how to turn nascent ideas into successful products using proven product management frameworks, clear processes, practical strategies, and best practices.
Course
Introduction to Design Audits
Learn the art of systematic design evaluation to improve consistency, effectiveness, and create more user-centered products that meet user expectations.
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AI Prompts Foundations
Learn to craft precise AI prompts to accelerate your product design and development workflows.
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Government Design Foundations
Learn best practices and core principles for government design to create impactful, user-centered digital services that improve accessibility and efficiency.
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Introduction to Customer Journey Mapping
Learn how to transform user insights into strategic experience improvements through systematic customer journey visualization
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Human-Centered AI
Learn AI design principles to create user-centered, trustworthy, and effective AI experiences.
Lessons
Lesson
Design Processes & Research Methods
Explore the different processes of design and research methods that you can choose from as a designer
Lesson
UX Research Strategy & Methodology
Discover what goes into setting up a solid UX research strategy to meet your design goals
Lesson
Conducting Debrief Sessions
Understand the value of conducting debrief sessions where you can reflect on and discuss findings, insights, and observations with your research team or stakeholders
Lesson
ChatGPT in User Research
Learn how to correctly leverage ChatGPT for user research tasks
Lesson
UX Research Reporting
Learn how to create impactful UX research reports that effectively communicate findings, insights, and recommendations to stakeholders
Exercises
Projects
Project
FlexFlow Landing Page
FlexFlow - A minimalist fitness platform for busy people Landing Page UX/UI & Copywriting for High Conversion Fitness Startup Objective Des
Project
Dini Yasmin Pattah-Mobile E-Wallet Heuristic Analysis
A heuristic analysis of the i.saku e-wallet application has identified several issues related to Flexibility and Efficiency Of Use, Recognit
Project
Blinq - is your all-in-one driving companion
Whether it's an unfortunate fender bender or just routine car maintenance, BLINQ has got your back. Designed to help drivers around the worl
Project
Shipphin
Shipphin - Remote Ship Control SystemThis is a project focused on developing a remote ship control system. The primary objective of this pro
Project
Analytics Dashboard for Runners 📲
RunStats is a fitness companion for runners, offering a user-friendly dashboard to track and analyze health data for workouts/runs.
FAQs
What is UX Analytics?
UX analytics is a method of gathering and analyzing data related to user behavior and interactions with a product or service in order to improve user experience. It involves tracking and measuring metrics such as user engagement, conversion rates, bounce rates, and click-through rates to gain insights into how users are interacting with a product or service.
UX analytics may involve various tools and techniques, such as heat maps, session recordings, user surveys, and A/B testing.
Learn to conduct user research and collect relevant UX analytics by taking the UX Research course.
How UX designers use UX analytics in their work?
UX analytics gives designers valuable insights into user behavior and preferences, helping them create more user-centric and effective designs. UX designers use UX analytics in their work in several ways:
- Tracking user behavior: UX analytics tools help designers track user behavior on websites and mobile applications, including how users navigate pages and interact with different elements.
- Identifying user pain points: By analyzing user behavior, UX designers can identify pain points in the user journey and understand where users are getting stuck or frustrated.
- Improving user experience: Using data from UX analytics, designers can make data-driven decisions to improve user experience, such as simplifying the navigation or redesigning a particular feature.
- Measuring success: UX analytics help designers measure the success of their designs, by tracking metrics such as user engagement, conversion rates, and user retention.
What does a UX data analyst do?
A UX data analyst is responsible for analyzing user data and providing insights to the UX team. UX analysts collect and interpret data from various sources, including user surveys, website analytics, user behavior data, and customer feedback. They use various tools and techniques like data visualization, statistical analysis, and machine learning.
Based on their findings, UX analysts make recommendations to improve user experience and drive business goals. They also work closely with UX designers, product managers, and developers to ensure the product meets user needs and expectations.
What are the stages of UX analysis?
UX analysis typically involves the following stages:
- Define the problem: At first, UX analysts identify and define the problem that needs to be addressed. This involves gathering user feedback, identifying pain points, and setting goals for the analysis.
- Gather data: The next stage involves gathering data from various sources, such as user surveys, user behavior analytics, and customer feedback. This data can be both qualitative and quantitative.
- Analyze data: Once the data has been collected, the next stage is to analyze it. This involves identifying patterns, trends, and insights that can help improve the design process.
- Identify issues: In this stage, UX analysts use the insights gained from data analysis to identify issues or pain points that users are experiencing. These issues are prioritized based on their impact on user experience.
- Develop solutions: Once the issues have been identified and prioritized, UX analysts work with the design team to develop solutions that address these issues and improve the overall user experience.
- Test solutions: The final stage of UX analysis involves testing the solutions that have been developed to ensure they are effective and meet the needs of users. This involves user testing and gathering feedback to refine and improve the solutions.