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UX audits
Exercise

UX audits

A/B testing in UX
Exercise

A/B testing in UX

UX researcher
Exercise

UX researcher

UX research plan
Exercise

UX research plan

Lean UX research methodology
Exercise

Lean UX research methodology

When will research be conducted?
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When will research be conducted?

Assumptions in lean UX research
Exercise

Assumptions in lean UX research

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Research strategy for a new product

Exercise

What will you research?

Exercise

Research strategy for an existing product

Web analytics
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Web analytics

Exercise

Value of a UX research strategy

Exercise

Analyzing quantitative data

Parts of a research report
Exercise

Parts of a research report

Exercise

Who is UX research for?

Questions when analyzing qualitative data
Exercise

Questions when analyzing qualitative data

Presenting the study overview
Exercise

Presenting the study overview

Questions when analyzing quantitative data
Exercise

Questions when analyzing quantitative data

Setting priorities and objectives
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Setting priorities and objectives

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Attitudinal data

Set aside ideas or disagreements
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Set aside ideas or disagreements

Define key UX metrics
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Define key UX metrics

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Don’t make decisions

Exercise

Planning a debriefing session

Using a whiteboard for debriefing
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Using a whiteboard for debriefing

Exercise

Qualitative analysis mistakes to watch for

When to use an affinity diagram
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When to use an affinity diagram

Group similar pieces of data
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Group similar pieces of data

Conveying key insights
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Conveying key insights

Presenting research in a slideshow
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Presenting research in a slideshow

Make recommendations
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Make recommendations

Synthesize your findings
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Synthesize your findings

Analyzing qualitative data
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Analyzing qualitative data

Purpose of reporting
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Purpose of reporting

Contradictory results
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Contradictory results

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Think about analysis early

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Behavioral data

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Why analyzing data is important

When to debrief
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When to debrief

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Reasons for debriefing

Conveying recommendations
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Conveying recommendations

Asynchronous debriefing
Exercise

Asynchronous debriefing

Measure user engagement with heatmaps
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Measure user engagement with heatmaps

Structuring by research themes
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Structuring by research themes

Discuss data clusters
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Discuss data clusters

Purpose of an affinity diagramming
Exercise

Purpose of an affinity diagramming

Analysis in the discovery phase
Exercise

Analysis in the discovery phase

How to use affinity diagrams
Exercise

How to use affinity diagrams

Research reports are reference materials
Exercise

Research reports are reference materials

Debriefing test participants
Exercise

Debriefing test participants