Who is UX research for?

To build a successful UX research strategy, you must understand your research stakeholders — the people your research will impact. While stakeholders can vary from project to project, they can be broadly categorized as:

• Leaders: The people who lead teams that will be affected by the research. For example, the VP of Design might want to know the viability of a new UX flow, or a senior engineer might want to test a new prototype.
• Implementers: The people who will be building the things you learn about through research. For example, a junior engineer who will build a feature or a product designer who will create new designs based on your findings.
• C-level people: High-ranking executives who hold power to authorize or stop the research. They likely have a lot of information on where your company is going and how much money it's willing to spend to get there.