Make recommendations

The final step of analysis implies providing actual recommendations based on the key insights and supporting data. Including recommendations in your research report represents a valuable takeaway for stakeholders and motivates them to act immediately to solve users' problems.

You may also share a document with the list of gained insights and have an open team discussion in person or remotely. Instead of providing off-the-shelf solutions, you can brainstorm together and turn your insights into "how might we" questions.

For example, the insight that "users abandon their shopping carts because they don't see a total amount unless they click the Pay button" can be turned into a design opportunity — "How might we help users review the total price including delivery costs and fees before they click the Pay button?”

Insights and recommendations help your team define what to focus on and can be potentially turned into design solutions.