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Presenting the study overview

Presenting the study overview Bad Practice
Presenting the study overview Best Practice

What were your research goals when you started this study? Support it with relevant metrics. For example, if you commissioned a study to identify why users were abandoning their carts on the Checkout page, state this as your goal and support it with the drop-off numbers. Use this section to outline the potential benefits of your study and the roles and responsibilities of all teams involved.

Next, it is a good idea to get into the nature of your research study and its participants. This includes your data collection method which could be a survey, user interview, a usability test, or a card sort. Details of your sample size, selection method, and participant profile are also must-haves in the overview.

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