Analyzing large amounts of data collected during the user study can be intimidating, and you might not know where to begin. Setting priorities and understanding your objectives makes it easier to focus on relevant data when analyzing results.^[1]

Before you start, write down why you've decided to carry out UX research in the first place. For example, you're designing a yoga app and want to find out if it is enjoyed by users and fulfills their needs. Keeping this research goal in mind, you'll be able to prioritize findings and decide which ones are "nice-to-haves" and "must-haves."

For example, you may discover your users are interested in having meditation practices in addition to yoga. These findings are "nice-to-haves" and can be put aside in the non-urgent category. On the other hand, "must-haves" should have the highest priority when analyzing. For example, if users are unsatisfied with the quality of your yoga videos, it must be fixed first.