Value of a UX research strategy

Strategy is the approach you take to achieve a goal. UX research strategy is a plan to incorporate various research methods into your design process.

Many product teams don't do any UX research and rely on their "gut feeling," citing budget and time constraints. Others do surveys and interviews of their co-workers, friends, and family, introducing bias to their findings. Such approaches often result in time and money wasted or a project that doesn't satisfy users.

Having a UX research strategy allows you to create a product that users need and save your team's efforts along the way. UX research strategy helps you:

• Reinforce the importance of research and get stakeholders on board
• Set research goals (are you making a new product or trying to improve an existing one?)
• Account for time and budget for UX research during project planning
• Integrate UX research into your design process
• Decide which research methods should be used at each stage
• Successfully implement your research findings