Conveying key insights

Split the insights section into two parts — key insights and detailed insights. Key insights should cover the most crucial learnings from your study in brief. Keep in mind that an insight is different from a finding. Insights give you a deeper understanding and guide actions — findings are just discovered facts. Insights provide understanding and suggest action, while findings report what’s observed.

The insights section appeals to the stakeholders who do not want to spend hours poring over the minute details and only want to know the end takeaways.

For others, use the detailed insights section. This part will include the data you analyzed to arrive at these insights. Provide a link to your user research repository for those looking for even more details.

Don’t shy away from the usage of visuals while discussing insights. They help represent data clearly and even make comprehension easy for readers with minimal understanding of the UX field. It is also a great idea to use direct participant quotes and clippings in the insights section for impact.