Questions when analyzing qualitative data

Qualitative research data analysis provides in-depth insights and answers to why users behave a certain way.

When analyzing data, keep in mind the following questions:

• What do users like most about this product?
• What do they like least about this product? Why?
• Which functions are more valuable?
• Which functions get unnoticed?
• Do they have an emotional response to certain features? When?
• Are they satisfied with the product? Why?
• How does the product fit into their daily lives? How important is this product to them? Why?
• What are the major patterns or common responses noticed in users' behavior?