Purpose of an affinity diagramming

UX research can give rise to a wide variety of insights and ideas. This can get extremely overwhelming if not organized and analyzed under a set framework.

Affinity maps lend much-needed structure and cohesion to your research data by helping you quickly and effectively examine key findings and prioritize issues that need to be dealt with most urgently. It is also a great way to get your product team and stakeholders involved in the design process in a fun and collaborative way.