UX research for a new product focuses on getting users, addressing their problems and pain points, and onboarding them. User onboarding is the system of actively guiding users to find new value in your product. It can either make or break your product.

Duolingo is an example of successful user onboarding. They employ gradual engagement — postponing registration for as long as possible. This allows users to experience the benefit of the product before registering. The onboarding starts with a trial translation exercise that shows users how quick and easy it is to learn a new language. It ends with a signup form at the moment when users are ready to commit.