Conveying recommendations

In the last leg of your UX research report, include data-backed recommendations that clearly outline and prioritize the next course of action. Need to redesign the Checkout page? Need a more impactful CTA? Need more research to arrive at a more solid conclusion? If you have data on your side, don’t think twice and make it crystal clear what needs to be done next.^[1]

However, abstain from making recommendations that are based on your subjective opinions as it can be antithetical to the purpose of UX research.