Focus on the real impact

Outcome-oriented continuous discovery is about focusing on the real impact a product has, rather than just delivering specific features. For instance, when Spotify aimed to improve user retention, they didn't just focus on adding features. Instead, they concentrated on the outcome: enhancing the listening experience. This led to the creation of Discover Weekly, a personalized playlist that significantly boosted user engagement by making the platform more engaging and tailored to individual tastes. This approach allowed Spotify to iterate and refine the user experience continually, which is a key aspect of outcome-oriented discovery.^[1]

By maintaining regular, weekly engagements with customers, product teams can ensure they’re constantly aligning their decisions with real user needs, rather than just pushing out features.