Customer Retention

Customer retention is a comprehensive strategy and actions a business takes to keep their existing customers engaged and loyal long term. It’s about reducing customer churn and maximizing the lifetime value of a customer by keeping them using a product or service.
mouad ouagag
Simona Mehandzhiyska
ALAA ALENKLIZI
Followed by 3 others
  • Why is customer retention important?

    Customer retention is important because it’s generally more cost-effective to keep existing customers than get new ones. Loyal customers spend more over time, refer others, and contribute to the overall growth and profitability of a business.

  • What are some good customer retention strategies?

    Good strategies include great customer service, personalized experiences, loyalty programs, personalized offers or discounts, collecting and acting on customer feedback, and creating a community around your brand. Regular communication helps keep customers engaged.

  • How is customer retention measured?

    Customer retention is measured through metrics like customer retention rate which is the percentage of customers who continue to do business with a company over a given period and customer lifetime value (CLV) which is the total revenue a customer will bring during their relationship with the company.

Courses

Churn Busting Course

Churn Busting

Master proven techniques to reduce customer churn and build lasting relationships with users of digital products.
Product Discovery Course

Product Discovery

Master the essentials of product discovery to create solutions that truly meet customer needs and drive business outcomes.
Cross-Functional Design & Product Teams Course

Cross-Functional Design & Product Teams

Master the art of cross-functional collaboration between design and product teams for enhanced innovation and efficiency
Product Analytics Course New

Product Analytics

Learn to measure product success, analyze user behavior, and make data-driven decisions that drive business growth
UX Design Psychology Course

UX Design Psychology

Explore user psychology and behavior to design intuitive, engaging, and trustworthy experiences.
Design Thinking Course

Design Thinking

Discover the art of crafting user-focused solutions through continuous iteration and enhancement.
AI in UX/UI Design Course

AI in UX/UI Design

Learn how to enhance your images, streamline your design workflow, and facilitate time-consuming user research tasks with AI tools.
Design Workshop Facilitation Course

Design Workshop Facilitation

Master your skills in design workshop facilitation and learn how to promote collaboration and find the best design solutions. Learn what activities, tools, and deliverables can enhance your workshops.
Information Architecture Course

Information Architecture

Gain theoretical and practical skills to create user-friendly information structures, apply your knowledge, and design intuitive, efficient user experiences.
Service Design Course

Service Design

Explore the discipline of service design and gain practical knowledge to create exceptional experiences. Learn user research, journey mapping, prototyping, and other essential skills for service designers.
UX Research Course

UX Research

Discover the intricacies of UX Research, the backbone of good UX design. Learn how to plan and conduct UX Research and how to utilize your findings to create products users love.
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