When measuring product outcomes, measure the value created for users, not just the actions taken. For example, instead of simply counting the number of features added (an action), focus on how a specific feature, like a personalized recommendation engine, increased user engagement by 25% or led to a 15% boost in repeat purchases (the value).

This helps avoid the trap of "busy work" where teams focus on completing tasks without considering whether those tasks are actually contributing to the desired outcomes. It keeps everyone focused on what really matters.