Define the criteria for opportunities & solutions

Before adding opportunities and solutions to your opportunity solution tree it’s important to set clear criteria with your team and stakeholders for when to pursue or reject opportunities and solutions. This ensures everyone is on the same page and avoids second-guessing decisions later.

For opportunities, define what makes an issue big enough to address. This could be based on how frequently it's mentioned by customers or how it impacts your business. For solutions, set clear measures of success. For example, how much a new feature should improve user experience or increase conversions.