Spend time writing and refining "How might we" questions as a team before brainstorming solutions. Everyone should contribute HMW questions, and then the group can evaluate them using a checklist.

Ask questions like:

• Is it based on a real problem or insight?
• Does it focus on a desired outcome?
• Is it phrased positively?
• Is it broad enough to allow for many creative ideas?
• Does it avoid suggesting a specific solution?

By co-creating, you can ensure the HMW questions are strong, relevant, and effective. If you have too many questions, look for overlap and combine similar ones. This helps teams focus on the right problems, generating more ideas, and increasing the project’s chances of success.