Best timing for mapping opportunity space

The best time to start mapping the opportunity space is after conducting three to four customer interviews. At this point, you will have gathered enough stories to identify patterns without letting any single story dominate your perspective. It’s important to have multiple data points to ensure you aren’t overreacting to a single customer’s experience. However, you don’t want to wait too long and fall into the trap of "analysis paralysis" by gathering too much information before taking action.

Continuous interviewing is key. After every three to four interviews, refine and update your opportunity space. This ongoing process ensures that you stay aligned with real customer needs and pain points as they evolve, making your product discovery more accurate and timely. It’s not about finishing the interviews but keeping them as a constant part of your workflow to adapt and iterate based on fresh insights.