Setting reachable goals means defining objectives that align with both the product's potential and the company's broader goals, while still being achievable. For example, if your business goal is to increase revenue, a reachable product outcome might be, "Increase monthly recurring revenue by 20% over the next six months by launching a new premium feature that addresses the most common user pain points." This goal is specific, measurable, achievable, relevant to the business outcome, and time-bound (SMART).^[1]

By setting reachable goals that connect product outcomes with business outcomes, you ensure that the product team’s efforts are directly contributing to the company’s success. It keeps everyone focused on what’s important, encourages steady progress, and builds confidence as these goals are achieved. This also helps maintain alignment between what the product team is working on and the broader business objectives.