Prioritize your ideas based on expected outcomes

Start by generating a list of assumptions that align with your product or business goals. Once you have your list, prioritize these assumptions by thinking about how much they will help you achieve your objectives. Consider the potential impact of each assumption — how much could it drive progress if validated? For example, if you believe a new feature will increase user engagement, that assumption may have a high impact.

Next, think about how feasible it is to test each assumption. Can it be tested quickly and easily, or will it take more time and resources? Assumptions that are both high-impact and easy to test should be prioritized first, as they can bring the quickest results with minimal effort.

In this approach, you prioritize assumptions based on how they support your goals, rather than focusing on certainty and risk like in assumption mapping.