Adding customer segments

When creating an opportunity solution tree, adding customer segments at the top can help teams address the distinct needs of different user groups. For example, a food delivery service may cater to both restaurant owners and customers, each with unique pain points. Alternatively, in a project management tool used by freelancers and enterprise teams, both groups will have different requirements. By segmenting customers, teams can prioritize opportunities and solutions that resonate with each group, ensuring more tailored product development.

However, the structure of your tree should reflect your team's responsibilities. If your team serves multiple audiences, placing customer segments at the top is necessary to organize the opportunity space effectively. If your team only focuses on one group, customer segments may not be needed.