OKRs (objectives and key results) and outcomes both help measure product success, but they work differently. OKRs are a way to set goals. An objective is a big, important goal you want to achieve, like improving user satisfaction. Key results are the specific, measurable steps that show you’re getting there, like increasing customer satisfaction survey scores by 10%.

Outcomes are the actual results that happen because of your actions. For example, if your objective is to improve user satisfaction, the outcome might be that more customers keep coming back because they’re happier with your service.

The key difference is that OKRs help you set and track goals, while outcomes show whether those goals made a real impact. OKRs are about planning what you want to achieve, and outcomes are about seeing the real-world results of those plans.