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The product management triangle

The product management triangle balances 3 essential dimensions that every successful product must address:

Desirability (What users want):

  • Focuses on solving real user problems in appealing ways
  • Draws on user research, market trends, and competitive analysis
  • Ensures products meet genuine needs that users actually care about

Feasibility (What can be built):

  • Addresses technical constraints, resources, and implementation challenges
  • Requires working closely with engineering teams
  • Evaluates what's possible within current limitations

Viability (What makes business sense):

  • Examines revenue potential, costs, market size, and company strategy
  • Ensures the product can sustain business operations and growth

Products that excel in all 3 dimensions find the sweet spot for success. This framework helps teams avoid common pitfalls like building impressive products nobody wants or pursuing business opportunities that don't solve meaningful problems.

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