The challenges of product discovery

The challenges of product discovery often stem from trying to answer key questions: Is it valuable? Is it usable? Is it feasible? Is it strategic? Even with these guiding questions, product discovery is not an easy road because:

• It requires a deep understanding of users, which isn’t always easy to achieve. You need to gather accurate and relevant feedback from potential users, but people don’t always know or can’t always express what they need.
• It takes time and effort to test ideas and validate them before development, which can slow down the process if not managed well.
• Balancing user needs with business goals and technical limitations can be tricky.
• Teams may struggle to stay focused on continuous learning rather than rushing to build features.

Despite these challenges, effective product discovery is key to building successful products.