Test assumptions, not just ideas

Every idea you have is built on underlying assumptions. For example, let’s say you have an idea for a food delivery app that sends healthy meals to users. Testing the idea might involve asking people if they like the concept, and most will probably say yes. However, this doesn’t tell you whether people will actually use it.

Instead, test the assumptions behind the idea. For instance:

• Assumption 1: Users will pay extra for healthier meals.
• Assumption 2: Users prefer curated healthy meal options over choosing individual ingredients.

By testing these assumptions, such as through surveys, prototypes, or A/B tests, you can validate whether the core beliefs behind your idea are correct. This helps you avoid building a product that sounds good in theory but doesn’t meet real user needs or behaviors.